Naturalmat: And so to bed…

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Mark Tremlett

Enjoy a sound night’s sleep with Naturalmat’s eco-friendly mattresses and stylish bed furniture

Before Mark Tremlett opened the Naturalmat showroom in Paddenswick Road, he thought long and hard about the store experience. ‘Choosing a bed in a huge, brightly lit showroom with people staring at you is intimidating,’ he says. ‘The temptation is to jump on a bed, then jump straight off again. That’s no way to make such a major purchase.

‘Our designer came up with the concept of sleep pods. We have different mattresses in six pods in a Sleepzone at the back of the store; the area is carpeted and has screens, soft lighting, a soothing soundtrack, even its own special aroma. Customers can relax, have privacy and make an informed decision. The Sleepzone is a first for our industry.’

Mark and co-owner Peter Tindall have piloted Naturalmat through four incarnations. The company was founded to make top quality mattresses for boats.

‘Our signature “natural and organic” approach came from the fact that we needed breathable, self-ventilating materials to combat the perrenial conditions of damp and condensation on yachts,’ he explains. The birth of Mark’s first child inspired him create an entirely natural baby mattress and a meeting with ex-Dragon Simon Woodroffe heralded a move into eco-mattresses for hotels.

‘From there, it was a clear progression to the High Street,’ recalls Mark. ‘We have three key sustainable materials in all our mattresses: coconut fibre (coir), latex and lambswool. By mixing them in different thicknesses and changing where we put the layers, we’re able to significantly change the softness, firmness and tension.’

Naturalmat’s beds, headboards, toppers and bases share the same impeccable credentials. ‘We only use FSC (Forest Stewardship Council) approved timber and organic glues for our beds,’ says Mark. ‘And we ensure there’s spring and ventilation by upholstering bases in coconut fibre and lambswool.’

Whatever the sector, Naturalmat’s core principals have remained the same: using natural materials and handmade products to deliver a good night’s rest. Whether you like soft and springy or reassuringly firm, you’re sure to find the perfect mattress.

Naturalmat
66a Paddenswick Road,
W6 0UB
020 8090 2845
info@naturalmat.co.uk
http://www.naturalmat.co.uk

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Naturalmat
66a Paddenswick Road,
W6 0UB
020 8090 2845
info@naturalmat.co.uk
http://www.naturalmat.co.uk