Swallow Coffee Shop: Cafe Culture

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Matt Parkes

Goldhawk Road’s first speciality coffee shop is open for business

‘We’ve been open eight weeks and I took my first day off yesterday.’ Matt Parkes of Swallow Coffee Shop on Goldhawk Road, smiles. ‘Mind you, I was at home doing paperwork and I called in twice. It’s inevitable when you’re passionate about a business.’

With its stylish exterior, Swallow is a distinctive addition to the neighbourhood. ‘I’d been wanting to open an independent coffee shop for a few years and there wasn’t one on Goldhawk Road, ‘says Matt. ‘I walked past this building – I only live five minutes away – saw it was empty, rang up and that was that.’
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Matt’s ethos is to ‘go the extra mile’ with excellent coffee and delicious fresh food, snacks, cakes and pastries (including vegan and gluten-free options). ‘Our coffee from Ozone is superb as is our unhomogenised Brades Barista milk. We also serve a wide range of teas and freshly baked goods.

‘We take pride in creating a relaxed environment,’ Matt continues. ‘Our experienced baristas, Jo and Ayesha, are welcoming, we’re dog-friendly, we offer free babyccinos and we’re happy to host meetings for local groups and cater for parties. So far a real cross-section of people has come – and that’s perfect. I see Swallow as a centre for the community.’
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Swallow Coffee Shop
75 Goldhawk Road
Shepherd’s Bush
London W12 8EH
+447779666869
https://www.swallowcoffeeshop.com

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